The project "I passed. Together Against Cancer" is a series of events that we held together with the main partner - Philips.
The project period is August-December 2016.
The main goal is to draw the attention of the women of Kazakhstan to the problem of breast cancer and the need for regular preventive examinations.
According to health authorities, about 3,000 new cases of breast cancer in women are registered (detected) annually in Kazakhstan. At the same time, timely diagnosis and initiation of treatment significantly increases the effectiveness. But most women do not think about it and face the problem already in the later stages.
Within the framework of the project "I passed", we conducted a targeted information campaign, to participate in which we attracted well-known women of Kazakhstan - show business stars, TV presenters, clothing designers, publishers and public figures. All of them joined the campaign for free and actively disseminated information with an appeal to their fans to undergo a free examination in special centers, which were organized jointly with Philips, or to contact polyclinics at their place of residence. One of these centers worked on August 20 and 21, 2016 in Gorky Park in Almaty. During these two days, 140 Almaty women underwent a free examination.
In addition, similar centers were installed in several shopping centers of the Ramstore network in Almaty and Astana. As a result, more than 600 women underwent breast examination during the "I Passed" campaign. At the same time, 97% (i.e. almost every woman who applied) were diagnosed with one or another pathology, and 5% of women received a recommendation to undergo further examination at the cancer center.
Also, the project "I passed" included powerful information support in the media, several specialized meetings with women representatives of business and the media industry.
We are sincerely grateful to Philips, which acted as the main partner of the Club, in this project, providing financial and consulting assistance in implementation. As well as a network of shopping centers Ramstore, which provided places for the placement of temporary diagnostic laboratories.
You can watch a brief report about this project below.